The Directory
Published twice a year, The Directory is the reference publication for the pharmaceutical industry and agencies. This impressive, perfect-bound guide includes double-page-spread profiles of the leading players in healthcare advertising (from the smallest boutique agencies to the big name groups), practical advice features written by some of business's foremost names, and the complete, word-for-word ABPI Code of Practice.
You can source an agency from the index of products, by their clients and in The Gallery section by their visual execution. The Gallery is also a great way to build up a portfolio over the years of the finest creative executions around. Whether it's topical insights on market dynamics, an interest in shortlisting agencies to pitch, or a checklist of where an area of conflict could arise – The Directory has it all.
The Gallery is also available online via PMLiVE.
Digital Edition:
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Useful information:
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Get in touch
For editorial queries, contact Sylvie Wootton, editor of The Directory
For advertising opportunities, contact Paul Waddingham, key account manager
