Practical Guides
A supplement to Pharmaceutical Marketing, these publications provide valuable information to both junior marketers and their more experienced colleagues. Whether you want to understand the subject matter and how to apply it or keep up with the latest developments, Practical Guides contain the information you need.
Each guide looks at a particular element in the marketing mix. Recent topics include; medical education, PR, business intelligence and advertising and branding. The features in each title are written by industry experts and give a clear understanding of each discipline, as well as constructive advice on current best practice.
With case studies and cut-out-and-keep instant experts, the series is a highly collectable resource.
Get in touch
For editorial queries, contact Clare Bates, editorial director
For advertising opportunities, contact the sales team
